Public Relations Officer

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Public Relations are a management function aimed at bringing people together in understanding. The Public Relations Officer employs all means of modern communication to achieve an effective two-way flow of information between the organisation and its target groups. The Public Relations Officer aims to improve his or her organisation’s relations with clients, develop good-will, confidence and support and enhance levels of understanding between all parties involved.

The Public Relations Officer can act as a consultant on internal and external relations. He or she can design and implement programmes for community involvement or introduce strategies to improve employee communication. Such strategies are aimed at fostering a climate of trust and understanding between workers and management. Public Relations Officer can also be involved in industrial affairs. To improve the organisations public image, the Public Relations Officer will liaise with the printed and electronic media to obtain positive media exposure. Other duties include advertising, the production of videos, speechwriting and the organisation of special events such as conferences.