Advertising Manager

Related Careers

• Advertising Accounts Executive

• Marketing Manager

• Media Planner

• Art Director

• Copy Writer

The purpose of advertising is to communicate the benefits of a product or service to the public. Advertisements are designed and are placed in newspapers, magazines and on radio and television by advertising agencies on behalf of companies or other institutions.

In our fast changing world advertising offers several dynamic career paths. Art Directors and Graphic Designers have to come up with exiting ideas or concepts for advertisements. The Copywriter produces some creative copy to supplement the concept and informs the target market about the benefits of a product or service. The Account Executive liaises with the client and the Media Manager. The Planner and Buyer select relevant media, book and plan and buy advertising space. The Market Researcher researches consumer attitudes, perceptions and behaviour to ensure that the campaign is focused and the message are clear and appealing to the market.

Production Personnel control the production of the printed, radio and television advertisements that had been designed by the Graphic Artists. They also oversee the production of billboards, brochures and posters.